this post was submitted on 13 Jan 2024
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Telegram reached 5 million premium subscribers just 1 month after 4 million. (t.me)
submitted 10 months ago* (last edited 10 months ago) by [email protected] to c/[email protected]
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Telegram founder and CEO Pavel Durov on Jan 9 posted that telegram have reached 5 million premium subs. Personally I think giveaways played a big role in this and I believe this would help telegram cover its costs even more. Which is good for us users

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[–] [email protected] 3 points 10 months ago* (last edited 10 months ago) (2 children)

damn, that was fast. I like the ways he finds to monetize his app.

[–] [email protected] 7 points 10 months ago

I like the fact that ALL of the features are truly optional. I am not obliged to pay at all without feeling unwhole as a user.

[–] [email protected] 1 points 10 months ago* (last edited 10 months ago)

Yes, that was fast, but this is partly because of the introduction of channel giveaways a few months ago: channel owners can gift premium subscriptions to their subscribers, which will be randomly selected by Telegram (you don't need to opt-in). The channel will then be awarded the giveaway winners' boosts, that will let it unlock some additional features

That means that after some months, the giveaways winners will have to decide whether to renew their premium subscription or not (which was gifted to them: they might not be as interested in Telegram's premium features as paid users that decided to subscribe on their own). The current number of subscribers might be a spike caused by the novelty of giveaways. It's unlikely that the trend of gifting premium subscriptions will continue to generate this much revenue, but we will see. For sure this is a very convenient moment to decide to release some numbers on premium subscriptions ;)