Technology

This is the best summary I could come up with:

The Brazilian wing of Burger King announced a surveillance technology marketing stunt this week called the “Hangover Whopper,” celebrating the booze-filled days between Christmas and New Year’s with facial recognition.

“At the end of the year, it’s Friday every day, and the hangover kicks in,” a vaguely robotic voice says as images of cheeseburgers glitch in and out over fake computer code.

The Burger King software thought for a second, and then recommended the Double Whopper Jr. That’s only a one on the hangover scale — tell that to my headache — but I did earn a little discount for my privacy sacrifice: a coupon code for R$3.00, or about $0.62 in American dollars.

For the last decade, advocates raised alarms over the creeping spread of facial recognition, a technology that promises to destroy the few remaining shreds of privacy we have left.

Just last week, the FTC banned Rite Aid from using facial recognition for five years after an investigation found the drugstore used a lazy implementation of the technology to falsely accuse thousands of people of shoplifting, including one incident involving an 11-year-old girl.

It’s also functionally useless for other things like measuring your emotions, detecting political affiliations, or finding you a date, despite the dozens of companies promising digital phrenology.

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