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Apple's most valuable intangible asset isn't its patents or copyrights - it's an army of people who believe that using products from a $2.89 trillion multinational makes them members of an oppressed religious minority whose identity is coterminal with the interests of Apple's shareholders.
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Stupid anecdote but...
I'm on a pickup soccer group iMessge. They wouldn't let me join due to the bubble colors going blue/green (I wouldn't know or notice as I never use Apple stuff). I had someone volunteer to be my intermediary and let me know when when who was in for 8 months.
Eventually I found an iPhone someone was willing to give me and I only use it for that group text now.