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How can we improve Lemmy’s SEO so we can google “(question) lemmy” instead of relying on “(question) reddit” (merv.news)

submitted 1 year ago* (last edited 1 year ago) by [email protected] to c/[email protected]

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most people i know use google by searching whatever question they have and including the word “reddit” at the end to find reddit threads since it currently has the most useful information.

As Lemmy gets more and more filled with useful threads and reviews it would be great if we can collectively improve Lemmy’s SEO so just including the word lemmy in a search will show lemmy threads related to the search.

The obscure tlds used in lemmy servers don’t help and lemmy.com currently redirects to lemm.ee. Is there a way we can improve the SEO of all instances or have lemmy.com be a aggregator of threads from many Lemmy servers?

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[–] [email protected] 1 points 1 year ago (1 children)

I used to do a lot of SEO and run AdWords campaigns for smaller businesses back in the early days and they were always the norm. If anything Google has been constantly tweaking its algorithm to make it harder for non-organic SEO.

Something as huge as Lemmy that grows organically doesn't even have to worry about SEO. The problem is that the Fediverse being so spread out is a nightmare for Google spiders to crawl and rank.

[–] [email protected] 2 points 1 year ago (1 children)

The problem is that the Fediverse being so spread out is a nightmare for Google spiders to crawl and rank.

Isn't that exactly why we should put in some basic SEO?

[–] [email protected] 1 points 1 year ago* (last edited 1 year ago)

The basics should already be there for any decent websites. There really isn't that much to do for internal stuff apart from having a logical site structure and naming convention, with neat codes and good UI. Keyword stuffing and other blackhat tricks stopped working ages ago.

Linking is as organic as it can get for something like Lemmy, as long as we keep generating content and mentioning it on other websites(e.g. other instances and Reddit).

I guess we could do our part by linking more and naming the anchors accurately and how we would actually Google them. Some examples:

Every time we do this we contribute in building backlinks for Lemmy, but from what I see we already ain't doing too bad! That password manager thread was just posted yesterday and already it's the first result I get when I googled "best password managers lemmy".