this post was submitted on 08 Jan 2024
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This is going to be an interesting launch. There's been rumours about low production volumes so availability may get pushed back much further than February. Which will make judging the initial impressions harder when there are so few devices in peoples hands (or on heads).
I'm also a bit surprised by the lack of build up from Apple. There's been no push on whatever third party apps are going to be ready for this. The Apple Watch had two dedicated events in the lead up to launch. Even the press release seems a bit basic, most of the imagery seems to be reused from the first events press materials.
This is the biggest product introduction since the iPhone but it's being handled rather quietly.
I feel like this is the version they'll put in the goodie bags for celebs at the Oscars to let them create a bunch of buzz. And then next year there will be a version that only costs $2000 or something - still expensive but less out of reach for mortal humans.
They’d have to drop it significantly for most people to buy. If I had a spare $2k I’d upgrade my Mac.