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A new report sheds light on how advertising is going at Elon Musk's X — and the numbers aren't good
(www.businessinsider.com)
this post was submitted on 14 Dec 2023
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He is bringin back banned ppl, he is showing he doesn't care about hurt advertiser fifis and he has enough money not to care :P
He leveraged his Tesla stock as collateral to buy Twitter. His antics haven't just harmed Twitter but also Tesla. As the value of that stock drops the banks can force him to provide additional collateral or call in the loans. He would have to put up more stock or sell. Selling could create a spiral where the price continues to drop.
As Jeremy Clarkson once said, "Oh no, anyway."
So deciding to have Tesla leave the Nordics, some of the most EV dense countries, will not only hurt Tesla and give the competition an edge, it might actually cost him stock in spaceX? Is that the analysis here?
He isn't overly leveraged on twitter, and it might actually be 0 leverage. He was leveraged and then he sold a shit load of stock so he wouldn't be and that's a huge part of what crashed the stock price.
The only part I'm unclear on is who's responsible for the 1 billion loan twitter has, twitter, or him.
But 1 billion isn't of any concern to him, its too small an amount, and there's spacex he can get funds from too if he needed it.
Edit: what is likely to happen though is twitter fails and needs a huge cash infusion, and he sells nultiple billions more Tesla stock to prop it up, bringing the price down again.
He is bringing back a very carefully selected group of banned people, people he thinks caters to the only specific core audience which remains on twitter: hateful right wing bigots.
We'll see how the Saudis feel about him pissing away their money. Gonna be taking that Tesla stock from him
You say that like the Saudi's aren't cool with taking Twitter down. It was the cause of a lot of strife and issues during the "Arab Spring" years.
I suspect they're overjoyed it's tanking.
A small price to pay for them to be killing informational pipelines. It was good to be able to actually talk to politicians in my country, a bit of astroturfing for the greater good.
Yep those kinda of governments thrive best when there isn't an easy way for common people to spread news about them and organize.
I don't see the point of this whole charade, rebranding, slow death. Why not just buy it and close all servers if that's their goal?
Because that's a definite action.
If they wanted twitter destabilised, "giving" it to someone that is going to mismanage it (either deliberately mismanage it, or because they are an egotistical eccentric rich person who aspires to be a tech guru entrepreneur genius) is a much more subtle way to achieve it.
Adding:
Worst case, they have leverage over the company to remove/censor content. Even if that was their initial goal, having twitter collapse is still in their interest
I don't think they care, as long as it becomes a shadow of what it was.
And if it succeeded and made them money? Who are they to complain?
It's a win win in their books.
I don't Musk even knows he's being played as the fool.
He doesn’t have “enough money”. That’s the problem. He took investments from the Saudis and others to pay for Twitter. He puts on a good show, but he’s not spending any more of his money on this fiasco.
https://www.forbes.com/sites/mattdurot/2022/10/31/saudi-prince-alwaleed-becomes-twitters-second-largest-shareholder/
He doesn't have money.
Here's a good comparison I've found: let's say you have a company and issue one million shares. You sell just a single one for $1. Now "technically" you own $999,999 worth of shares, even though you actually have one dollar.
His Tesla and SpaceX shares are worth a lot, but they're not cash. If he started selling huge amounts, then the value would drop rapidly.
So why does he throw fits when he loses advertisers? A person who doesn't care doesn't comment on it and say "Fuck yourself" to Bob Iger and call for him to be sacked.
He is bringin back ~~banned ppl~~ psychopaths and bigots, he is showing he ~~doesn't care about hurt advertiser fifis and he has enough money not to care :P~~ is a straight up bitch and wants all his incel followers to hate like he does.
Pissing off advertisers is not a great business strategy. It's not that their feelings are hurt, it's that ads for Pepsi and Apple were showing up next to neo-Nazi posts, giving users the impression that the advertisers actively endorse the posts. People generally don't like being associated with Nazis. Maybe you're comfortable with that association (if so, seek help), but most of us aren't down with genocidal maniacs who want to purge the world of non-white citizens and rule with an iron fist. I know, we're funny that way, not wanting to endorse and spread the sentiments of mass murderers.