Absolutely. TLJ vs ROSk is a microcosm of this.

TLJ: “Forget the Jedi texts. What’s important is the present. Also, you aren’t from one of the magic families Lucas made up in the 70’s, but you don’t have to be someone special to be significant.”

ROSk: “Oh sorry we offended you last time because we dared to deviate from your nostalgia. Alright. So now it’s really important that everything is Skywalker or Palpatine related. We even put “Skywalker” in the title! And made a Palpatine cloning machine! Phew, ok. Now that we’ve placated you, here’s 5000 new funko-pop ready characters.”