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Blue Origin has been around longer than SpaceX and still has yet to get anything to orbit, while smaller companies than either have popped up and managed to in the meantime. I don't think I'd try to contract them for launching a satellite either if I had one, one would be stuck waiting for development on an unproven launcher when ones with a reliable track record are already available.
You hear this a lot and it’s pretty misleading. Blue didn’t begin working on an orbital rocket in earnest until ~2019 and in the 2015-2020 era the headcount was on the order of hundreds instead of thousands. That headcount was spread across multiple big ticket space infrastructure projects.
In addition, New Glenn has been held back by the unexpectedly difficult qualification process to deliver engines to ULA, who is contractually entitled to the first flight articles. I’m of the opinion that bidding to be the Vulcan engine provider was a mistake, but the point remains that it’s not at all a fair comparison between SpaceX, the various smallsat launch companies, and Blue. The landscape is very different.
To be clear, something like half of the planned Kuiper launches are already contracted to go on New Glenn. The only real competitor on price/kg and turnaround time is SpaceX, whose products are a direct competitor to Kuiper. It’s not a mystery as to why they’d prefer alternate launch providers in that context.