this post was submitted on 26 Nov 2023
558 points (94.6% liked)

Technology

60101 readers
2060 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 2 years ago
MODERATORS
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
558
A Novel Approach to Youtube Ads (9to5google.com)
submitted 1 year ago* (last edited 1 year ago) by [email protected] to c/[email protected]
131 comments fedilink hide all child comments
 

Instead of blocking them, this extension speeds them up to x16 and also mutes the ad. Experiencing a 30 second ad in 2 seconds is pretty funny. And it works on Edge and Chrome.

you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 21 points 1 year ago (1 children)

I don't know. I bet it has been pretty effective, but I also don't think I'd trust any data I'd see from Google.

But, their goal isn't to get you or me to watch ads. Hell will freeze over before I spend 30s watching an ad for a video that's barely double that. Their goal is to target the people we've installed ad blockers for: friends, parents, siblings, in-laws.

I'm not going to watch ads, and I sure as hell am not going to click on anything, but my mother in law does now. My mom does too. They now feel like an ad blocker is "too much hassle," so Google won that fight. I don't know if new people are installing, updating, or changing ad blockers enough to offset right now.

[–] [email protected] 1 points 1 year ago

I’m not going to watch ads, and I sure as hell am not going to click on anything, but my mother in law does now. My mom does too. They now feel like an ad blocker is “too much hassle,” so Google won that fight.

Google won until the next round when, to make even more money for the shareholders, they will put so many ads in a video that also your mother and mother in law will return to use an adblocker. Or leave YT entirely