alt text
three rows with a barbecue on the left and William Wallace in Braveheart on the right.
In the first row, captioned Wednesday, the barbecue is labelled "$899.99" and Wallace says "hold".
The second row, captioned Thursday, depicts the same.
In the third row, captioned Black Friday, the there is a label with ~~$1099.99~~ struck through with "$899.99" written underneath, and Wallace charges.
edit: grammar
It's a relatively new (became applicable in 2022) thing called price indication directive. The TLDR is what the other guy said, the only addition is that member states can set different rules for certain goods.
Wouldn't a loophole be to relist something to include some extra trinket with the main product (e.g. lens cleaner with a camera) and argue the “new” listing is something completely different than before?
Or raise the price 31 days prior, and "drastically discount" it after. It seems like a cool policy in theory, but it also sounds like it doesn't really have any teeth. Like a "political theater" kind of law. But who's to say, maybe it could be someone's poli-sci thesis some day.
Or I'm just dumb and don't understand something fundamental about it; I also except that
It seems like a difficult thing to regulate. I hope that this can be a starting point that will be potentially expanded later as needed, but we'll see.