I think we've got a decent start and getting kbin back online yesterday should be pretty big. Kbin seems a bit easier to sign up and less politicized.

The actual implementation of the reddit API changes at the end of the month should give us another big wave, but we should really try to prepare for and maximize that moment.

After that it's going to be a war of attrition, if we can get enough word of mouth and build a better UX, I think the fediverse could win out in the long run, or at least become a viable alternative.