Asklemmy

43856 readers

1812 users here now

A loosely moderated place to ask open-ended questions

Search asklemmy 🔍

If your post meets the following criteria, it's welcome here!

Open-ended question
Not offensive: at this point, we do not have the bandwidth to moderate overtly political discussions. Assume best intent and be excellent to each other.
Not regarding using or support for Lemmy: context, see the list of support communities and tools for finding communities below
Not ad nauseam inducing: please make sure it is a question that would be new to most members
An actual topic of discussion

Looking for support?

Looking for a community?

Lemmyverse: community search
sub.rehab: maps old subreddits to fediverse options, marks official as such
[email protected]: a community for finding communities

~Icon~ ~by~ ~@Double_[email protected]~

founded 5 years ago

MODERATORS

[email protected]

What's with the corporate obsession with customer feedback? (lemmy.ml)

submitted 1 year ago by [email protected] to c/[email protected]

38 comments fedilink hide all child comments

If you contact the customer support of your utility company, phone carrier, bank, or other service provider you'll likely be flooded with requests to rate the experience and provide feedback. Likewise, corporate websites and email communications often solicit feedback via embedded buttons or links to online forms.

What's with this corporate obsession with customer feedback?

Are these huge piles of feedback actually analyzed and acted upon? Is customer feedback some sort of corporate cargo cult? Or maybe clever marketing by vendors of feedback tools and services?

The impression is the feedback is just discarded or ignored.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 21 points 1 year ago* (last edited 1 year ago)

I work in data analysis and reporting on various feedback systems is part of my regular role. Every company's data culture is different, so you can't simply say "X is the reason why they're doing this". It could be:

Maybe they are incorporating the data into agent/product reviews.
Maybe they are trying to guide product & feature development on a quantitative basis
Maybe at one point a product manager wanted to be "data-driven", so a feedback system was set up, but now it's basically ignored now that they haven't been with the company for over a year and nobody wants to take ownership of it. But it's more effort to remove than just leave in place.
Maybe it's used when we want to highlight our successes, and ignored when we want to downplay results we don't like

What I've found is that there are a lot of confounding factors. For example, I work for a job board, and most people use the Overall Satisfaction category as more of a general measurement of how their job search is going, or whether or not they got the interview, rather than an assessment of how well our platform serves that purpose. And it's usually going very shittily because job searching is a generally shitty process even when everything is going "right".