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New Apple Leak Confirms iPhone 15 Price Shock (www.forbes.com)

submitted 1 year ago by [email protected] to c/[email protected]

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[–] [email protected] 2 points 1 year ago (1 children)

I would argue that because the iPhone is their most popular product, they will do it.

When they released the iPhone X back in 2017 at $999, people were outraged at the price increase for the average iPhone price, and yet we keep buying more expensive phones.

[–] [email protected] 4 points 1 year ago

When they released the iPhone X back in 2017 at $999, people were outraged at the price increase for the average iPhone price

I don't really remember it that way. It was explicitly presented as a bifurcation of the line. The iPhone 8 was the successor to the iPhone 7, with comparable pricing and the same year-over-year upgrades you'd expect. The iPhone X was positioned as a bleeding-edge offering for a price premium. Was there clickbait faux outrage and pearl-clutching at the price? Sure. Were actual customers outraged? No.