this post was submitted on 10 Nov 2023
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They may claim otherwise, but it was money.
I liked AoS more than WHFB, but it was definitely money.
Even if it wasn't to sell all new models (which they do with every new army book that comes out), they changed the names of generic races to things that they can trademark. Elf turned into "aelf", dwarves turned into "duardin", lizardmen turned into "seraphon", etc.