this post was submitted on 10 Nov 2023
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Their goals is definitely not to convert everyone. This is just to make using adblockers annoying enough that they can convert a substantial amount of adblock users into Youtube Premium users. They will eventually stop the war and allow the small minority of successful adblockers to continue if they can't find an easy way to eliminate the most popular extensions entirely.
Their end goal is to make YT Premium more of a standard like it is for other streaming services so people consider it the default way to engage with Youtube and not as an extra service.
I guess it's harder to do this after 13 years of default "free" content. It's easier for someone like Spotify to do that because there has always been the option to pay for premium.
I remember in the earlier days of Spotify there were a lot of ways to get half priced service just by finding xyz code or paying $5 for a code on eBay that got you a year of half priced Spotify. I don't know where those came from or how those existed but it was definitely what finally convinced me to subscribe.
(I've since cancelled in favor of buying CDs again but I realize I'm the oddball in that scenario)