Technology

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Feminist media site Jezebel is suspending publication, as its owner reckons with a downturn in online advertising.

Founded in 2007 under the Gawker Media umbrella, Jezebel pioneered the sharp, dishy coverage that came to characterise many digital upstarts.

Mr Spanfeller said he had hoped G/O - which also publishes sites such as The Onion, Jalopnik and Gizmodo - would be able to steer through "dark times" in the industry, but "could hold out no longer".

In 2020, a union representing writers at G/O called on the firm's private equity owners to replace Mr Spanfeller, saying that traffic to its sites had fallen under his leadership, according to a Wall Street Journal report at the time.

"This callous layoff has everything to do with G/O Media's ineffectual management and nothing to do with the talent of our fellow workers, who should still be here with us," said Writers Guild of America East members at The Onion, which was also affected by the job cuts.

"A well-run company would have moved away from an advertising model, but instead they are shuttering the brand entirely because of their strategic and commercial ineptitude," the union said.

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