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Consumers are now ‘hunkering down’ rather than ‘trading down’ on groceries, Conagra says
(www.marketwatch.com)
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I spent $57 on 10 items earlier today. 9 staples and one small glass bottle of Coke. I even went to the store where items are cheaper. If I had gone to the Kroger owned store, those items would have been closer $75-80.