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this post was submitted on 12 Jun 2023
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Technology
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I just posted it elsewhere, but that's only the beginning. They also announced their intent to turn reddit into an even more ad-infested hellhole than it already is: https://www.redditinc.com/blog/investing-in-what-makes-reddit-unique-introducing-contextual-keyword-targeting-and-product-ads
This is the future of reddit everyone - abandon all hope ye who clicketh here: https://www.redditinc.com/assets/images/site/image2.gif
Translation - we don't have control of the 3PA and they are getting in the way of moooore profit, so we want them gone.
What a shitty job at astroturphing there.
"Won't someone think of the corporations! The evil third party apps (that we admitted were less than 10% of our userbase) are (somehow) bankrupting us! They're using so much API (even though our website uses at least 5x the API calls)
[Translation: There's 10% of the people we could shove ads in front of who are getting around it and I want to sell this sucker so I can buy another vacation property]
I’m 100% convinced the reason they think 3PA API usage is unusually high per user is because all the high engagement users use 3PA, because their app actively repulses people from wanting to spend time on it. It seems like such a classic product misinterpretation of the stats, I’ve seen this from the inside as a developer before, ironically also at a company trying to IPO and failing spectacularly by completely misreading the room and their users
I hadn't thought about this but it makes sense. It's widely known that their largest contributors are 3PA users, I wonder if they did take the bias into account
I'm 90% certain that this whole thing is due to to Reddit's new marketing execs saying "we can't run ads on third party apps", and then deciding that third party apps need to pay up for their supposed "projected loss in ad revenue".
It's the piracy fallacy: "Somebody is using my service without giving ME profit, and so we're gonna go into a self-destructive tantrum". "Ignore the fact that nobody ever wanted to pay us for that anyways."
We don't need that kind of greed in control of our online communities, good riddance.
Something like reddit doesn't long if it's not profitable. He's not in the same reality that we are
They love to get creative with the definition of "profitable".
@artistan It’s funny in a way that 3PA manage to monetize their business better than they are themselves.
Instead of working with the 3PA devs to come up with something that is a win-win for both parties, they’ve chosen self-destruct.