Technology

59039 readers

3181 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

[email protected]

397

Google emails revealing disagreements b/w Product and Advertising teams about manipulating search to drive ad revenue (gizmodo.com.au)

submitted 1 year ago by [email protected] to c/[email protected]

28 comments fedilink hide all child comments

tl/dr: email chains used as evidence in DOJ Google antitrust case show internal arguments about drops in # of searches, and how to increase them so that people see more ads. Search team wants to create better search results to keep people coming back.

Advertising team wants to find any way to make people search for as long and as often as possible ("increasing the journey length") even if it means delivering less relevant search results.

You can actually read many of the trial documents here -
https://www.justice.gov/atr/us-and-plaintiff-states-v-google-llc-2020-trial-exhibits

this file was particularly interesting. https://www.justice.gov/d9/2023-11/417557.pdf

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 7 points 1 year ago

Constant minefield and multi-shift alliances.

I lead web applications.

Last year, I + legal team was in a war with ad team because they were whining about tracking during the CCPA rollout.

This year, it's me + ad vs legal team over them wanting to slap compliance notices everywhere that affects user experience.