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Most of the world's biggest advertisers have stopped buying ads on Elon Musk's X, exclusive new data shows
(www.businessinsider.com)
This is a most excellent place for technology news and articles.
Eventually could be a while, and during that time they don't have to worry. Also, without it fully tanking and limping along, many will stay and have stayed. This removes the need for an immediate replacement and hurts the possible success of one as celebrities, companies, artists, etc can and do just stay on Twitter.