There was no damage to the brand. The brand itself was new. They just killed it without any further investment like Microsoft does with everything. Apple was just miles ahead in hardware and made ZuneHD look ancient. MS had no legs in hardware until overpriced Surface products came around.

I owned a brown Zune just like shown in Guardians Of The Galaxy. The thing was great. It's just that the V1 companion software was bad. They fixed that with V2 which it's design language ironically got copied to Windows without any credit. Unfortunately, the charge port died before it did.