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this post was submitted on 10 Jul 2023
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Technology
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You're not wrong about there being multiple factors, but I'd argue that this is often the least important factor. The technical features are easily replicated. (See: threads, stories, reels/tiktoks/shorts, etc.)
Network effects, on the other hand, have a stranglehold like no other.
You're on Facebook because your family's on there. You're on Twitter because your favorite meme pages are on there. You're on Instagram because the photographer you really like is on there. So on and so forth.