this post was submitted on 12 Jun 2023
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There are accounts which farm karma artificially in order to raise the price of the account and sell it to another user. Accounts with a lot can be used for branding/free marketing, as they have legitimatcy and can gain followers through having a backlog of activity. I've also heard that people can use this legitimacy for propagandistic and misinformation reasons, although I don't think that can be confirmed.