this post was submitted on 01 Oct 2023
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People knew what Twitter was. X is just a letter. The kind of brand awareness Twitter had took years and hundreds of millions of dollars to build (and yes, I’m talking about the name and logo only. Those marketing costs were in addition to all other overhead).
Of all the asinine business decisions Musk has made, casually throwing away that immensely valuable name recognition was one of the dumbest.
Sorry for the sidetrack. It was such a stupid decision, it still bothers me.
It’s awesome to have FU money on a scale of billions I suppose.
Oh well. I always disliked it anyway. Too self-important.