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2024 Honda Prologue Puts the Brand Back in the EV Game
(www.caranddriver.com)
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this post was submitted on 28 Sep 2023
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Why an SUV, what does every company have against electric sedans?
They want sales. Sedans just don't sell as well anymore and I think Ford cancelled all theirs. I'm not sure on that but I think it's right.
Ford did just cancel all their sedans, and while Ford said the same thing, "sedans aren't selling as well" is kind of a silly excuse considering they're still the second best selling body style in the US and the best selling vehicle in the US for the past 20 years has been the Toyota Camry Sedan. I think car companies want to increase profit margins, and they know they can charge more for a crossover than a sedan while the cost to build will be similar for either body style.
Profit margin is a very fair point. A little tail wagging the dog kind of thing. Getting us to buy crap we don't need.
And to be real, it's a smart strategy for their goals. It's clearly working.
You sure about that?
https://www.caranddriver.com/news/g43553191/bestselling-cars-2023/
The Camry is probably the best selling in its category, but trucks sell a whole lot more.
I say this as a sedan EV driver, but they make more SUVs because customers buy more SUVs.
Tesla Model Y Seeing Twice As Many Sales As Tesla Model 3 — How Will This Change?
I was in the market for a new electric car earlier this year, but ended up going with a gas because of how few choices there were in the lower end. There were plenty of luxury electric cars, but when it came to the $20ks range, the only options were companies notorious for bad build quality and frequent recalls like Hyundai.
None of the reputable companies like Honda, Toyota, Mazda, etc., had any electric sedans at all in 2023.
Japanese auto companies have been lagging far behind on EVs. The one exception is Nissan with the Leaf at $28k+.
Even extending to SUVs or crossovers from Japanese auto companies it only adds a couple and some are horrible compliance cars like the Mazda MX-30 which was horribly high priced, and pathetic range.
It helps that the model Y has a trunk that's actually accessible versus 3. I would much prefer a practical sedan or wagon but there is not much choice besides the Model S (which lacked a tow hook until recently) and the EQE/EQS (for which the styling requires some getting used to).
SUVs sell better basically. I'd assume the extra ground clearance might allow for more batteries too
SUVs are the easiest to sell. Sedans cater to a narrower and different market.
Because screw you and your thoughts. We have generic looks that we can copy/paste and it's gotten even easier since we don't even need to design new engines anymore. - auto manufacturers
SUVs are what people want, simple as that.
I don't know if this is a trend or just one data point, but I'm in my mid/late 30s and for the first time ever am shopping for a new car and would love for it to be an EV. My target demographic group needs space for a stroller, diaper bags and room for a trip to Costco.
Station wagons have the most boot space IMO.
Love a good wagon. Honestly this looks a bit like the Ioniq5. If true, even though they brand them as SUVs, the Ioniq is lower and closer to a wagon in person.
Edit: or at least a large hatchback.