this post was submitted on 27 Sep 2023
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I doubt it…
Someone dying in an Apple car isn’t the sort of headline they would embrace.
It’s also why Apple doesn’t run their own MVNO—better for a carrier to take the fall for phone issues; and let Goldman Sachs handle the banking.
I don’t see Apple doing their own car unless they feel like big auto is holding them back… like how Intel’s lack of momentum prompted the semi-recent processor transition.
Right now, CarPlay is not doing outstanding—GM in particular is flicking a big middle finger—but it is certainly reaching more customers right now than if Apple did their own car.
Because they’re getting into bed with Google going with Android Automotive to turn the infotainment system into a subscription service. They’re also dropping the free Android Auto support too.
Realistically that’s along the lines of what Apple needs to do first if they’re serious about a car. Build a full infotainment system software suite and get OEMs on board with that. Your luxury makers going to EV like lucid, rivian, Mercedes, Audi, Fisker, BMW, etc… would all fit the Apple image
Yeah, but at the end of the day, CarPlay is kind of like the Moto ROKR. Apple software on someone else crappy hardware.
Auto manufacturers may know how to make a reliable power train, but most automakers kind of suck at infotainment and software. Hell, many just farm that shit out to companies like Harmon and say “here’s the budget and the size of the hole in the dash, go.”