Naw, I figured it out; they absolutely don't care if AI doesn't work.
They really don't. They're pot-committed; these dudes aren't tech pioneers, they're money muppets playing the bubble game. They are invested in increasing the valuation of their investments and cashing out, it's literally a massive scam. Reading a bunch of stuff by Amy Castor and David Gerard finally got me there in terms of understanding it's not real and they don't care. From there it was pretty easy to apply a historical analysis of the last 10 bubbles, who profited, at which point in the cycle, and where the real money was made.
The plan is more or less to foist AI on establishment actors who don't know their ass from their elbow, causing investment valuations to soar, and then cash the fuck out before anyone really realizes it's total gibberish and unlikely to get better at the rate and speed they were promised.
Particularly in the media, it's all about adoption and cashing out, not actually replacing media. Nobody making decisions and investments here, particularly wants an informed populace, after all.
the linked mastodon thread also has a very interesting post from an AI skeptic who used to work at Microsoft and seems to have gotten laid off for their skepticism
when your web page is actually an app written in JS, the commercial temptation to load it up with as many trackers as will fit is overwhelming
October 2012 - I still consider this to be one of the most unacknowledged milestones in the enshittification of the web https://web.archive.org/web/20121003000922/http://www.google.com/tagmanager/