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Reddit CEO Steve Huffman isn’t backing down: our full interview
(www.theverge.com)
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this post was submitted on 16 Jun 2023
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This will be an unpopular opinion, but I think reddit is mostly in the right with these API pricing changes. It makes no sense from a business perspective to allow other apps to freely profit off their services. They only fucked up with the arbitrarily short timeline which Huffman has no reasoning for and the poor communication throughout the whole process. Even Apollo dev said he was fine with them charging if he had had more time to make the transition.
I think charging to use the API is fine, but it was definitely overpriced to the point that it was obvious they wanted to nuke TPAs. They need all that sweet user data to sell to others, and they can't get to that with TPAs.
Monetising API access isn't bad, but at a reasonable rate.
The Snoo Platform hiked the rate up to the unaffordable is just insane.
Even if you think the pricing is fine, the time window the apps get to make changes is way too short. They kept asking when would we have to start paying, and the answer always been in the distance future. Now they have 30 days to get the funding for a huge amount of users.
It at least goes to show, once again, that when building on top of other services, those services can fuck you over at any time, for any reason.
I don't think charging for the API is inherently wrong, but they want to charge a ridiculous amount. It should be 1/4th of what it is, or less. The Apollo guy calculated it is 20x more than what the average user makes them, via Reddit's own previously posted user monetization stats.