Article for context:https://www.theverge.com/2023/9/12/23870522/iphone-15-pro-max-thread-smartphones (Ik that I am talking about multiple companies when I refer to android companies but many singular companies make more innovations in the phone space compared to apple)
Honestly, I doubted this, and looked it up.
Why do you think in only a few years AirTags have become so ubiquitous, while tile has had nearly a decade on them, and are so barely known?
That's pretty easy, because they're marketed by apple and support is built into all ios devices.
Whereas Tile is a third party company and had to hoist their network onto iphones.
It's a common pattern in big tech and part of why it's near impossible for any independent company to get anywhere in the industry
Marketing