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Unity adding a fee for devs for each time a game is installed, after certain thresholds
(www.gamesindustry.biz)
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this post was submitted on 12 Sep 2023
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Except that that is a back pedal on their part and their FAQ plainly says they actually have no way of tracking what is a new install versus a re-install; which is why they decided to count all installs to begin with.