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Unity bosses sold stock days before development fees announcement, raising eyebrows
(www.eurogamer.net)
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First thought: If this was done on purpose, don't these people know how many bigwigs get caught. Like, all the time. Even martha stewart got caught. Jeeze.
Why would they think they would special? One would think they would give it up at this point.
Second thoughts: if CEOs, etc, keep this up, it makes me wonder how many people get away with it all the time, for them to take a chance like that.
Third thought: they really think the consequences for insider trading are less problematic to them than facing jail, and paying a fine up to, what, 3 times the amount they made? That makes no sense. Back to the second thought, I guess.
Reality, is this happens SO OFTEN it is like "speeding" is to normal people... all the CEOs do it. After awhile, they do it worse, eventually you have few doing 100+ mph or someone gets killed. Then the government steps in...
They keep doing it because they know they'll probably get away with it, and if they get caught they'll get a slap on the wrist. Martha Stewart went to jail for perjury, not insider trading. If she hadn't lied she probably would have just paid a fine instead of going to jail.