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Uber's CEO says his time delivering food for his company revealed a "lack of quality" with its product from a driver's perspective.

At a conference hosted by General Electric on Wednesday called "The Lean Mindset: The Pursuit of Progress," he recalled finding it "difficult to understand the product."

"It showed me, literally, that we as a company culturally were very much focused on the rider and the eater product because we used them ourselves — we took a lot of pride in it all the time," he said.

In a Wall Street Journal interview last month, Khosrowshahi said the most nightmarish part of Uber delivery driving was "trying to deliver food, and I couldn't find where to drop it off."

He separately told Wired that his pet peeve as a driver was passengers who talked on speakerphone during the ride and that he'd experienced the frustrating phenomenon of "tip-baiting," where customers entice drivers or delivery workers with big tips at the outset before later reducing them or nixing them altogether once the ride or delivery is over.

Despite his time moonlighting as a driver, though, Khosrowshahi is still a bit off when it comes to Uber's fares: When Wired's editor at large, Steven Levy, asked him to estimate the cost of a 2.95-mile Uber ride in New York City, Khosrowshahi ventured "20 bucks" — less than half the actual price of $51.69, including a tip for the driver.

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