this post was submitted on 07 Sep 2023
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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them (www.thedrive.com)
submitted 1 year ago by [email protected] to c/[email protected]
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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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[–] [email protected] 1 points 1 year ago (1 children)

It's harder to sell a modular product off an assembly line.

[–] [email protected] 1 points 1 year ago

You mean more expensive to design, and sell the parts rather than sell as a whole?