Asklemmy

43870 readers

1500 users here now

A loosely moderated place to ask open-ended questions

Search asklemmy 🔍

If your post meets the following criteria, it's welcome here!

Open-ended question
Not offensive: at this point, we do not have the bandwidth to moderate overtly political discussions. Assume best intent and be excellent to each other.
Not regarding using or support for Lemmy: context, see the list of support communities and tools for finding communities below
Not ad nauseam inducing: please make sure it is a question that would be new to most members
An actual topic of discussion

Looking for support?

Looking for a community?

Lemmyverse: community search
sub.rehab: maps old subreddits to fediverse options, marks official as such
[email protected]: a community for finding communities

~Icon~ ~by~ ~@Double_[email protected]~

founded 5 years ago

MODERATORS

[email protected]

102

Ethical alternatives to advertisements for promoting a product or a service? (discuss.tchncs.de)

submitted 1 year ago by [email protected] to c/[email protected]

18 comments fedilink hide all child comments

We all hate ads, primarily because it is an unethical usage of our data for profits. So, if a person does not want to pay companies like Google, Meta and Microsoft, what alternatives are there to advertise or promote a product or service?

Sure, there are options like posting on online forums, groups and email marketing, but the results do not come anywhere close when compared to paid ads. Are there privacy respecting companies that provides ad placement services? DuckDuckGo uses Microsoft ads, Mojeek didn't reply and Qwant isn't available in my country.

Say, I provide a service to a specific type/group of people, what is the most efficient and ethical, and least annoying way to reach them? Say, I own a restaurant or something. How do I attract more customers? I am willing to pay, but to not data-hungry companies.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 21 points 1 year ago

I have a small software company. We don't advertise with ANYONE. All our customers are word of mouth. We promote that within our software, but few people use the referral system.

However, we got to a point where our customers have started fully referring us in online groups. They're selling for us. We've worked very hard as a small business for many years, and it feels good to hear our customers tell the communities about us.