So the other day I was testing a new browser called waterfox. What stuck me as odd was how a small company seemed to have made Firefox so much more usable everyone. I normally use librewolf for privacy and security reasons but waterfox actually temped me to switch. (I ended up not switching for privacy and security reasons)
After I used waterfox for a bit I started thinking more and more about Mozilla the company. What are they even doing these days? It seems like they have stopped with the innovation. They could of setup a competitor to google with a custom nextcloud but they haven't made any competitive products other than a VPN.
I also saw a Nord VPN commercial and it was full of lies are usual (seriously, malware protection?). However a lot of there arguments could apply to Firefox. Why doesn't Mozilla do any sort of advertising? Admittedly Firefox isn't great in the UI department for the average user so it may be worthless
Firefox loss in market share is more complicated. It's mostly due to growth in areas Firefox never had a foothold. Mainly the mobile browser and the Asian market (which mostly is mobile on top of it). On the desktop front in US and especially Europe the situation isn't nearly as dire as the global stats imply.
Firefox Android recently implemented extension support, so perhaps we will see some increased use there. But the majority of mobile users simply don't care and considering how interlocked Google and Android is, there is little hope for a third party browser gaining a foothold.
Brave had a lot of controversies and that's because their aggressive marketing strategy is so expensive. That's why they did shady stuff like hijacking links and insering their own affiliate codes. Something I don't want Mozilla doing with Firefox. Also Brave uses Chromium and the future of Chromium seems bleek. If it actually starts disabling support for adblock extensions then Brave has no future at all.