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Before crypto they used to just do regular pyramid schemes.
MLMs have been around for a long time. Pretty much any woman I graduated high school with has sold Mary Kay, Herbalife, Young Living… and it’s 100% the same kind of scam.
I think the legal loophole there is they actually have a product, which makes it legal (though still a scam.)
I was referring to the online scams they used to refer to as things like HYIP (high yield investment program) or whatever. Which were straight up ponzi schemes.
PayPal (who was kind of the only game in town at that point) started banning a bunch of these as they just got complaints from everyone left holding the bag.
Then crypto came along and now even the president gets to run open scams. Yay.