this post was submitted on 04 Dec 2024
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Reclaim the internet: Mozilla’s rebrand for the next era of tech (blog.mozilla.org)
submitted 2 weeks ago by Joker@sh.itjust.works to c/firefox@lemmy.world
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[–] kuberoot@discuss.tchncs.de 13 points 2 weeks ago

We teamed up with global branding powerhouse Jones Knowles Ritchie (JKR) to revamp our brand and revitalize our intentions across our entire ecosystem. At the heart of this transformation is making sure people know Mozilla for its broader impact, as well as Firefox.

Sure sounds like they're trying hard to make sure everybody knows how great they are. I still want to believe they won't abandon the mission, but I'm losing hope.