Firefox

4211 readers

45 users here now

A community for discussion about Mozilla Firefox.

founded 2 years ago

MODERATORS

lightbeam24@lemmy.world

145

Reclaim the internet: Mozilla’s rebrand for the next era of tech (blog.mozilla.org)

submitted 2 weeks ago by Joker@sh.itjust.works to c/firefox@lemmy.world

76 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[–] Thistlewick@lemmynsfw.com 74 points 2 weeks ago (3 children)

I love reading how companies justify their expensive rebrands.

The flag symbol highlights our activist spirit, signifying a commitment to ‘Reclaim the Internet.’ A symbol of belief, peace, unity, pride, celebration and team spirit—built from the ‘M’ for Mozilla and a pixel that is conveniently displaced to reveal a wink to its iconic Tyrannosaurus rex symbol designed by Shepard Fairey. The flag can transform into a more literal interpretation as its new mascot in ASCII art style, and serve as a rallying cry for our cause.

Fuck off. This was designed by the intern the night before submission. It’s a fucking ascii dinosaur. The green doesn’t represent nature, it’s giving old monochrome monitor vibes, which doesn’t really scream “futuristic”. I’ve submitted enough bullshit design projects to know one when I see one.

[–] cabbage@piefed.social 16 points 2 weeks ago (1 children)

You're saying half-baked monochrome pixel art doesn't come across as futuristic to you? Crazy!

To me it just reminds me of assets from the Dino game in Chrome. Good going, Mozilla.

[–] Vincent@feddit.nl 1 points 2 weeks ago (1 children)

To be fair, Mozilla had a dino first.

[–] cabbage@piefed.social 2 points 1 week ago* (last edited 1 week ago)

Yeah, and I very much associate it with Mozilla - the red one anyway. But the pixel art aesthetic brings Chrome connotations these days, and combining it with a dinosaur doesn't help.

I'm happy to see the mascot get its time in the spotlight though.

[–] mannycalavera@feddit.uk 6 points 2 weeks ago (1 children)

This was designed by the intern the night before submission.

YFW you realise this was designed by a well payed marketing and digital design team that make more money in three months than you make in a year, publishes straight to production, regularly bypasses the VPN for work, and still doesn't know how how to use the Oxford comma!

[–] bizzle@lemmy.world 5 points 2 weeks ago (1 children)

payed

Complaining about not using the Oxford comma

Mighty fine glass house you're living in bro

[–] mannycalavera@feddit.uk 6 points 2 weeks ago (1 children)

Ha! Jokes on you I'm one of those well paid marketing execs. And I was referring to the nautical term "to pay" which means seal a wooden deck to prevent leaks. And my marketing team can be referred to as being well payed, as in slick as shit.

😅

[–] Vincent@feddit.nl 3 points 2 weeks ago

This is an excellent comeback.

[–] doctortofu@reddthat.com 1 points 1 week ago

Also, I love how these things always need a lengthy explanation of what all this design vomit is supposed to mean and what it symbolizes, because there's no way you could tell by, you know, actually looking at it...