This is so far from the truth.

The real reason is cars are heavier. The more weight, the more wear on the tires. You can only make a tire compound so hard before they become uncomfortable rolling chunks.

In the 70s when the fuel crisis hit, cars were very inefficient. Heavy steel and heavy engines that guzzled field. As the technology has progressed we use composite materials to make them lighter where we can. Some of these materials are more expensive than others, so you won't find them on all models. Magnesium and Carbon fiber for example. We started to make cars lighter.

Then there's features, creature comforts, etc. We started adding more and more fancy features over time. These all add up. Heavy sound deadening pads are placed all over the bare chassis. Rip up your car's carpet, underneath you'll find them. They're in the door and behind the dashboard. There's even foam in the A, B and C pillars. We figured out that we can make cars quieter. Now that we can make them quieter, let's add a lot of creature comforts. Power, heated seats and mirrors. Power windows, powered lift gates, and anything else that's powered. These require electric motors. Not sure if you've ever seen these electric motors, but these are actually quite heavy little things. A few speakers is now almost a dozen in many models. Lots of trim pieces that make the car more aesthetically pleasing add weight.

Safety is a huge factor as well. One or two airbags has turned into about a dozen. Extra beams that are used to dissipate energy around you in a crash. My car has 8 alone for just the front driver and passenger.

Got a hybrid or an EV? These absolutely demolish tires because the additional components adds a lot of weight.

Even though we got better at making composite materials and reducing weight where we could, our need for creature comforts and advancement in technology has caused the overall trend for a car's weight to go up. This information is readily available if you'd like to search the Internet.

A set of tires wear endurance has only gone up over time. But because of a car's weight, it reduces its ability. Your driving habits also greatly impact how long your tires will last. Do you have a Rivian or Tesla? Go easy on the acceleration and showing off with the spirited driving. You can make your tires last less than 10,000 mi. Do you add additional weight? How long is that additional weight being hauled around? In other words, if your trunk is full of stuff, clean it out. You're increasing fuel consumption and increasing tire wear.

What? Maybe if you compare an old hard tire with no grip to a modern soft tire with tons of grip. But a modern hard tire lasts as long or longer and has more grip in all conditions.

Planned obsolescence