this post was submitted on 05 Nov 2024
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Microsoft claims timber-built datacenters can reduce its carbon footprint by up to 65% (www.tomshardware.com)
submitted 1 week ago by [email protected] to c/[email protected]
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[–] [email protected] 19 points 1 week ago* (last edited 1 week ago) (2 children)

This is just for construction though. If the data centre runs on fossil fuels, this is not going to be a meaningful contribution in reduction of GHG emissions.

[–] [email protected] 7 points 1 week ago

No, no, look over here at this astroturf, see how GREEN it is? Progress is awesome.

[–] [email protected] 2 points 1 week ago (1 children)

Hype helps rally people. Remember Apple's new HQ with all the talk about how green it is (it's not).

What I wondered when people were excited about that was - what exactly does their building have to do with us? It's not even a residential complex.

Same with MS DC's. Stupid computing is the problem.

I want those companies to die, not to put a trenchcoat on their stupidity.

[–] [email protected] 4 points 1 week ago (1 children)

I don't think "hype" is the right word. Maybe "buying into oligarch propaganda"; more wordy, but also more descriptive.

Mind you, I don't have any issue with people using product X or product Y. The real problem is people regurgitating PR copytext about how "company X cares about your privacy" or whatever. This is just comically dumb, regressive almost. Why would an electronics or a software company give shit about anything and not always lie when it suits them? This makes no sense.

[–] [email protected] 2 points 1 week ago

I think it's because at some point it became fashion to think that businesses can "care".

An irrational idea that this "emotion of caring" can make life a bit more utopian.

This in turn came to be reality due to mass media, press erosion.

Instead of small newspapers (kids make a school newspaper, adults make a town newspaper, there's a county newspaper, and so on) most people rely on hugely centralized media representing what is the least relevant for those people - something that concerns them and everyone in the country or in the world similarly.

The thing is - people have conflicting interests, but when everyone is conscious of their own interest, the whole benefits. The finer divisions are, the better. That's not the case with centralized news. Those make the interest common, integrated. Just all lumped together, no use at all.

The last few decades have seen increasing centralization in all areas.