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The Reddit to Lemmy "exodus" is a good oportunity for companies to host their communities
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I mean not all advertising is bad in general, intrusive and annoying advertising is.
If a company (say a company making a new vegetarian food product) makes a post in a community like "hey, we made this new product, here is a code if you want to try it go to our website and you get 30% off from the first order and Price Back Guarantee" that wouldn't be damaging and a win win in my eyes, they could do very specific advertising and the communities are more likely interested.
It shouldn't be a daily thing or spamming of course, but its only natural for companys to want their products being seen. And if they misbehave, you can just block them completely, like their entire instance if necessary.