this post was submitted on 02 Aug 2023
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Here's an outline which I originally posted as a tweet thread but would like to flesh out into a fill article with images like the attached one to illustrate the "zones" that people may/may not realise they are acting in when they say stuff like "what's good for the user is good for the business"

I am writing this because I've published a few things now which say that empathy and "human centeredness" in commercial design, particularly UX design/research, are theatrical and not compatible with capitalism if done deliberately. That means they can be true as a side-effect, or by individuals acting under the radar of their employers. It has become common to hear the good for the user = good for the business response - and I want to write something that demonstrates how it is an incomplete sentence, and any way to add the necessary information to make it true results in the speaker admitting they are not acting in the interests of users or humans.

Here's the basic outline so far:

What’s good for the User

"What's good for the user is good for the business" is a common response I get to my UX critique. When I try to understand the thinking behind that response I come up with two possible conclusions:

Conclusion 1: They are ignoring the underlying product and speaking exclusively about the things between the product and a person. They are saying that making anything easy to use, intuitive, pleasant, makes a happy user and a happy user is good for business.

This type of "good for the user" is a business interest that values engagement over ethics. It justifies one-click purchases of crypto shitcoins, free drinks at a casino, and self-lighting cigarettes. https://patents.google.com/patent/US1327139

Conclusion 2: They are speaking exclusively about the underlying product and the purposes it was created to serve. They say a good product will benefit the business. But this means they are making a judgement call on what makes a product “good”.

This type of “good for the user” is complicated because it is a combination of objective and subjective consideration of each product individually. It is design in its least reductive form because the creation of something good is the same with or without business interests.

A designer shouldn’t use blanket statements agnostic to the design subject. “what is good for the user…” ignores cigarette packet health warnings and poker machine helpline stickers there because of enforced regulation, not because of a business paying designers to create them.

It’s about being aware of the context, intent, and whose interests are being served. It means cutting implied empathy for people if it is bullshit.

If we look at this cartesian plane diagram we can see the blue and green quadrants that corporate product design operates in. The green being where the "good for user, good for business" idea exists, and the yellow representing the area that the idea ignores, dismisses, etc

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[–] [email protected] 7 points 1 year ago (1 children)

I’ve felt all of this in my bones for the longest time without the words to describe why. I keep seeing hacker news types act like these cookie permission prompts were forced on them by “bumbling EU politicians” and thinking no, this shit was all you assholes trying to defang a good set of policies that rightfully threaten ad profits (because it’s a fucking busted model for web content)

I’ve seen hackernews go “oh I always opt in to tracking because they use that to improve the website”.

this is so much like seeing an advertiser claim that most people like ads and blocking them is immoral. takes so bad it’s like the poster’s a space alien failing to pose as human

[–] [email protected] 6 points 1 year ago (1 children)

Imagine a door-to-door salesman who sees a "no soliciting" sign and goes ahead with his thing anyway. He starts his sales pitch with "Can I interest you in…" and thinks he's being clever since in his mind that's technically asking for a special permission for soliciting. And of course, "no" isn't considered a final answer until the door has been slammed in his face.

That's what the cookie banners are.

[–] [email protected] 5 points 1 year ago

this is legitimately how the door to door sales people in my area are too. sales never fucking changes