this post was submitted on 08 Oct 2024
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What is up with the whole spooky season" thing? (lemmy.cafe)
submitted 1 month ago* (last edited 1 month ago) by [email protected] to c/[email protected]
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Is the word Halloween not acceptable anymore?

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[–] [email protected] 5 points 1 month ago (1 children)

Ahhh.. got it! So is this something brand new? I don’t remember this last year.

[–] [email protected] 11 points 1 month ago

It's been building for maybe a decade? It's marketing that's been successful. Stores would set up earlier and earlier, and the people that really love Halloween would buy earlier and earlier, decorating earlier.

Then, at some point the term spooky season started being used outside of ads. I'm not sure what company started it, but places like party city were using it a while back for sure.