Firefox

17745 readers

570 users here now

A place to discuss the news and latest developments on the open-source browser Firefox

founded 4 years ago

MODERATORS

[email protected]

195

Mozilla explains their recent foray into advertising - A free and open internet shouldn’t come at the expense of privacy (blog.mozilla.org)

submitted 1 week ago by [email protected] to c/[email protected]

141 comments fedilink hide all child comments

MARK SURMAN, PRESIDENT, MOZILLA Keeping the internet, and the content that makes it a vital and vibrant part of our global society, free and accessible has

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 1 points 1 week ago

Tangentially related: Mozilla's big "draw" to this for advertisers is that they claim it will be able to (anonymously) track coversion rates. Not just click through but through to actual purchase. So advertisers can get true feedback on what works and what doesn't, because clickthrough doesn't directly correlate to sales.