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I'll be honest: I found David Graeber to be way off the mark in this book (and only kinda off the mark in Debt, the book that put him on the map). Setting aside his completely unworkable definition of what makes a job "bullshit" or not, it still doesn't make a persuasive case that our social media activity is driven by idle downtime on the job.
The majority of the time that people are spending on Facebook YouTube, Instagram, and Twitter are happening off the clock. It's people listening to podcasts in the car, watching YouTube videos on the bus, surfing Facebook and Instagram while they wait for their table at a restaurant, sitting at home with the vast Internet at their disposal from their couch, etc. And perhaps most importantly, it's a lot of younger people who don't have jobs at all.
So the social media activity is largely driven by people who aren't working at that moment: commuting times in mornings and evenings, lunch breaks, etc. that's not the bullshitness of the job, but the reality that people have downtime outside of work, especially immediately before or after.