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The fact that they polled customers afterwards points to this being a simple corporate fuckup. This kind of thing regularly happens as well where I live despite noncompetes basically not being enforceable.
Acquiring companies is easy, but it extremely rarely goes well. The incentives and skills required to buy something and give a sales pitch to a private equity firm simply do not overlap with the incentives and skills required to vertically integrate that thing without completely destroying it.
In many ways these corporate ghouls are like serial hobbyists. Buying all kinds of expensive toys and tools they don't understand then breaking them and/or giving up.
Obviously absolute speculation on my part, but if they were truly doing what I suggested intentionally, part of the plan would need to be plausible deniability to avoid anti-monopoly issues, and also public sentiment nightmare. Killing your favorite shop out of incompetence doesn't win good will, but you will still go there. Doing it out of malicious intent could have people in other states joining a boycott.
I'm in management, participated in the acquisition process of the company I'm at being acquired. At least at the 150mm/year revenue level there's no one doing the shit I'm suggesting, no one is so competent. Cash on hand is bad , acquisition is an obvious way to deal with that. You're spot on about skills though, 95% of management at every level is totally incompetent at the work required to actually do management shit. All the competent people leave as soon as they can because the work just got way harder and the money doesn't follow.
Yes, this is my thought as well. They bought their way into the market, somehow thinking it was the chunk of real estate and not the services provided that kept customers coming back over and over again. They didn't even bother to see what these services were, came in like a bull in a china shop, indifferent to the point of oblivious about it, even as the accounting department back at the home office had to process out all the kitchen equipment, the self-service soda and ice cream machines, etc., from every store in Baja.
Nowadays, 7-11 is still there, puttering along, as a generic clone of Oxxo, the other large mini-market chain in Mexico, offering nothing special, except maybe along the lines of - "Hmm... Oxxo is three blocks this way, 7-11 is one block that way, I guess I'll go to 7-11", and Oxxos are everywhere, Jesus... like somebody gleefully abused the copy/paste function.