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this post was submitted on 19 Sep 2024
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IMHO, they had a weird ass business model that was about selling direct to consumers through local reps and “Tupperware parties.”
Their competitors sold comparable products in stores and online waaaay before Tupperware woke up. And by the time they woke up, people had already had moved on to other brands.
They’re paying the price for dumb decisions made years ago. They basically handed their food container market dominance over to other companies.
Well, originally, they started in shops but it was failing miserably so they came up with the ~~pyramid scheme~~ Tupperware ambassadors.
But yeah it was a long time ago and they didn't think of changing the model until recently.
Kinda similar to how Kodak went down.