this post was submitted on 12 Sep 2024
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Microsoft’s Xbox turmoil isn’t slowing down (www.theverge.com)
submitted 2 months ago by [email protected] to c/[email protected]
18 comments fedilink hide all child comments
 

In a week when Xbox fans were hoping to hear a response from Microsoft to the PS5 Pro, the software giant is making a third round of gaming layoffs instead. 650 employees at Microsoft’s gaming business are being laid off, part of continued cuts at Xbox after Microsoft’s $68.7 billion acquisition of Activision Blizzard.

Microsoft cut 1,900 Activision Blizzard and Xbox jobs earlier this year and then shuttered four studios it acquired as part of its $7.5 billion Bethesda acquisition in May. Thankfully, Hi-Fi Rush studio Tango Gameworks was eventually saved from Microsoft’s shutdown after Krafton, the South Korean publisher behind PUBG: Battlegrounds and The Callisto Protocol, acquired the Japanese studio from Microsoft instead.

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[–] [email protected] 41 points 2 months ago (2 children)

It's been Microsoft's standard practice. Instead of focusing on their core item - games and the game experience - they keep following the latest gimmicks and trying to shove random products in where no one wants them.

A few examples:

  • Xbox One focused on media. Where media was a great thing to add, watching Netflix, even TV, they made the entire thing about media, and gaming took a backseat.
    • Media should have been an obvious "and it doubles as a streaming device!" instead of the primary focus
  • In addition they forced the kinect early on. It wasn't until horrid sales and backlash did they finally release a console without it
    • They could have sold it as a great arcade system, or a family add-on for the living room, but again they forced something people didn't want
  • Windows 8 and their freaking tiles.
    • "Tablets are pretty big and we missed the boat there, what if everything was a tablet?!"
  • Cortana. A fun assistant that was genuinely pretty helpful, that could have bolstered their offerings, instead forced on every single device and plastered on every page.
  • Finally, we arrive at copilot. Which, how many times do we have to keep teaching you this lesson old man?
[–] [email protected] 1 points 2 months ago (1 children)

If Cortana had copilots LLM behind it, it might have survived.

[–] [email protected] 1 points 2 months ago (1 children)

I don't think it's that simple. Cortana came out too late, well after Google and Apple's assistants had fully taken over. Their speakers were large and clunky. To compensate they forced it in front of everyone, adding it to everything just like copilot. it's just their poor approach to marketing, they think shotgunning it everywhere is a smart idea.

I think they're going to face the same issues with copilot. I think it may have moderate success, but everyone I know goes to ChatGPT, they don't use copilot. I see a lot of resentment too about it popping up everywhere, and not just from the super techie people here - but average users too. It just feels the same as Cortana. The problem is that it is cool tech, they just don't understand how to market it well. ChatGPT is simple, it's cool, it's right there when you need it. Microsoft makes their products somehow always uncool, not fun to work with, and annoying.

[–] [email protected] 0 points 2 months ago* (last edited 2 months ago) (1 children)

Do you work in the corporate world? Because Microsoft Copilot is included in E3 and E5 licenses so nearly every enterprise Windows corporation is running it. Copilot is being pushed hard at our company and at a recent conference everything was about Copilot. I don't think it feels anything like Cortana, it feels exactly like ChatGPT. What you state may be true for personal users, but the real money for Microsoft is in the enterprise business.

[–] [email protected] 1 points 2 months ago

I do, and I've seen about half and half. Half of the companies are rushing to pay Microsoft gobs of money, the other half are like consumers trying as hard as they can to turn it off.

[–] [email protected] 0 points 2 months ago

Its been like this for much longer too. I'm still mad they closed FASA game studio.