I pirate because ads and cost. Not that I couldn't afford it, but accepting price increases for the same or reduced quality of service encourages enshittification. Ads are unacceptable, period.

Give me Steam level quality and you'll receive my money. That includes offline capabilities, family sharing, uncompromised content quality, and no taking back purchased items. In short, make me trust your platform. And I will never pay for subscriptions. Netflix was close, but alas.

The best time to start was 20 years ago (again, Netflix). Second best is now.