this post was submitted on 02 Sep 2024
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The amusing thing here is that I forgot all about Tuxedo and System 76.
I would suspect that might be exactly the problem: as far as I know, neither of them advertise at all, or if they do, it's something that's completely forgettable and somewhere that someone who's not deeply involved in Linux is ever going to see it.
You're right that they have the most incentive since they actually sell something you could (theoretically) want to buy, and are probably not living on large enterprise contracts since I don't think I've ever seen hardware from either in the wild.
They are very niche for the moment, and yes, they do advertise on Linux related youtube channels, like constantly appearing on The Linux Experiment, which itself is trying to be a more accessible linux and foss news channel avoiding the technobabble and too much details on things, but is accessed mainly by converts (with a bigger sized portion of new and potential converts than the norm for linux channels) so the preaching to the choir also applies. But their marketing is of the form we criticised, dry technical explanations. Let's hope they increase in size and inspire others to up the stakes (or expand themselves), i think a full desktop SteamOS that companies can make a gaming PC around is also on the horizon, seriously challenging the home consoles.